ONLINE PRIVACY POLICY 
Please also visit our Terms of Use section that explains other terms that govern the use of our websites. 

This Privacy Policy (“Policy”) describes the Personal Information that Feighner Company Inc., dba Feighner Boat and Lift Docks (“FCI”) collects, uses, shares and protects. By visiting, accessing, or using FCI’s website (“Site”), you accept the policies and practices described in this Policy. FCI is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using a Website, you can be assured that it will only be used according to this Policy. 

INFORMATION COLLECTED AND MAINTAINED 

Types of Information. You may visit this Site without telling FCI who you are or revealing any personal information about yourself. When you visit the Site, you may provide FCI with two types of information: (i) Personal information you knowingly choose to disclose that is collected on an individual basis; and (ii) Site use information collected individually and then aggregated regularly you and others browse our Site. 

Personal Information. Personal information includes e-mail address, first and last name, home or other physical address and/or telephone numbers, and other demographic information (“Personal Information”). 

 Site Use Information. FCI’s servers collect the following website use information: the domain names, operating system in use (e.g., Macintosh, Windows), browser (e.g., Google Chrome, Internet Explorer), and the website referred you to us. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, time and date of visits, and other similar information. FCI uses this information to measure our Site’s use and improve the content of our Site. 

Use of Your Personal Information. FCI will only use your Personal Information for the purpose ordering materials, scheduling delivery and installation and for use with future orders you may make. FCI does not share your Personal Information with third parties; sister companies (affiliates), partners, or its marketing providers. FCI does not sell or otherwise provide your Personal Information to any third parties in the United States or internationally.  FCI will work in good faith to restrict access to your Personal Information and will restrict its release to any third parties.  

 Disclosure of Your Personal Information. FCI may disclose Personal Information to third parties, including: (i) parent entities, corporate affiliates, subsidiaries, business units and other companies that share common ownership ( “Affiliates”); (ii) IT providers, internet service providers, web hosting providers, data analytic providers, and companies that provide business support services, financial administration or event organization (“Service Providers”); (iii) accountants, lawyers, financial advisors and audit firms (“Professional Consultants”); (iv) shipping companies, payment processors and logistic providers (“Vendors”); (v) when sharing information necessary for legal requirements and/or compliance with the law (“Law Enforcement Purposes”); and (vi) entities and individuals who you have consented to receive disclosure.  

COOKIES 

Definition of Cookies. Similar to other commercial websites, a technology called “cookies” may be used to provide you with tailored information. A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive, so we can recognize you when you return. A cookie can contain information about you, your computer, your browser, your session, the website you visit, and other information about you or others who use, or have used, the computer or browser you use to access the Internet. The goal is to save you time and provide a more meaningful visit. 

Link with Personal Information. If any, the cookies we use are not linked to any Personal Information while using our Site unless you have permitted us to link Personal Information to one or more cookies. You give us that permission any time you register on our Site or identify yourself or the computer you are using through our Site. When this permission is given, the cookies we use may link your personally identifiable information with our site’s pages. 

Notification and Rejection of Cookies. You may be able to set your browser to notify you when you receive a cookie. Most browsers permit you to disable or reject cookies. You can do this by setting the preferences in your browser. If you set the browser to reject cookies, you can use this Site, but you may not be able to use the full functionality or take additional time to utilize such functionality. Use the “help” feature of your browser to obtain more information about refusing cookies. 

 LOG FILES 

 FCI, or its hosting provider, may collect traffic information from visitors for statistical analysis and Site improvement. When you access our Site, FCI, or its hosting provider, may collect information about your visit in a server’s log file. Logfile information may include, but is not limited to, Internet Protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and the number of clicks. FCI, or its hosting provider, use this information to analyze trends, administer sites, track users’ movements in the aggregate, and gather demographic information for aggregate use. IP addresses and other log file information are not linked to Personal Information. FCI does not try to track users or to identify users individually, except as otherwise stated in this policy. Still, FCI, or its hosting provider, review this information to understand overall trends and determine what kinds of content are popular and useful to users. 

 LINKS TO OTHER WEBSITES 

When you use a link to go from the Site to another website, this Policy is no longer in effect. FCI does not operate those websites. FCI cannot control the information that the operators of such websites gather or what the operators of such websites do with the information. FCI is not responsible for the website’s privacy practices linked to or from our Site, nor for the information or content contained therein. 

 SECURITY 

Although FCI maintains security safeguards, no security measures or communications over the internet can be 100% secure and FCI cannot guarantee the security of your information. Where FCI collects nonpublic Personal Information from you, FCI or one or more of our service providers, use industry-standard encryption and security standards to protect such information. You can tell whether encryption is being used by noting the “locked” or other status indicators on the browser you are using. If the browser you are using does not indicate that the session is secure (e.g., by displaying https:// in your location field), you should assume that the connection is not secure and that third parties could intercept the information shared by you and us during that part of the session. 

 FCI also uses commercially reasonable efforts to protect user-information offline. All sensitive user information is maintained in our offices or at our information technology provider(s). FCI also takes steps to limit access to servers and connections by key or other access. Only employees or agents who need the information to perform specific functions are granted access to Personal Information. FCI uses reasonable efforts to ensure that our employees and agents are informed of our security and privacy practices. 

  ACCESS YOUR INFORMATION AND ASK QUESTIONS 

 FCI will use commercially reasonable efforts to timely make any changes you request. If you require an immediate change to your Personal Information and cannot make such a change using the available Site resources, please contact FCI. If you opt not to receive such communications or allow us to share your information and then give your Personal Information to us again using the Site or under other circumstances that permit us to use your information, FCI will regard your opt-out as rescinded. 

 EXCEPTIONS 

Notwithstanding anything else in this Policy to the contrary, FCI may collect Personal Information and use such information in ways other than those described above if we are required to do so by law or if we deem it advisable in the course of assisting law enforcement activities or protecting our Site(s) or other property. 

 THIRD-PARTY COOKIES 

In addition to the cookies listed above, third parties may also set cookies when visiting the Site. In some cases, that is because FCI has hired a third party to provide services on our behalf, such as payment processing for credit card billing. Because your browser connects to those third parties web servers to retrieve that content, those third parties can set or read their own cookies on your device. They may collect information about your online activities across websites or online services. To control cookies from those third parties, visit their sites.  

 PERSONALIZED ADVERTISING 

FCI utilizes the services of third parties for personalized advertising. Personalized advertising allows us to send you personalized advertisements about our products and services on another website you may visit on social media networks such as Facebook, personalized emails, and other electronic and non-electronic methods. 

For more information about personalized advertising, click here. FCI utilizes personalized advertisements only for products and services by FCI and its affiliates and does not allow third-parties to utilize your personally identifiable information for any other purposes that are unrelated to the products and services of FCI and its affiliates. 

 Opting Out of Personalized Advertising 

You can opt-out of personalized ads from many companies using an opt-out tool from the Network Advertising Initiative (NAI) by clicking here. Certain other companies (such as Google, Facebook, Twitter, and LinkedIn) may require that you visit their sites directly to opt-out. 

 Limitations of Opting Out of Personalized Advertising 

If you delete opt-out cookies from your browser (e.g., clearing all cookies), buy a new computer, change web browsers, you may need to renew your opt-out choices. Also, certain browser settings, such as those that limit cookies’ duration, will limit how long your opt-out option will last. You may need to renew your opt-out options whenever your browser resets your cookie settings. 

 USER PROFILES 

When you interact with the Site, such as by requesting information or purchasing our products, FCI will collect your Personal Information and analyze it to build individual profiles. FCI uses third-party tools to help build the profiles of customers and those who may be interested in purchasing our products in the future. 

 SHARING OF INFORMATION 

In certain situations, we will share your Personal Information with third parties. These situations include: 

 Third-Party Service Providers. FCI uses third-party partners to help operate and maintain the Site, market, and sell our products and services. We may also share Personal Information with our service providers for our business (such as website or database hosting, e-mail service providers, analytics companies, credit card processing companies, and other similar service providers); 

Lawful Requests. To comply with laws or to respond to lawful requests and legal process; 

Protection of Rights and Property. To protect FCI’s rights and the rights of its customers and others, including to enforce our agreements and policies; 

Emergency. In an emergency, including to protect the personal safety of any person; and 

Business Transfers. For a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of FCI’s business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture, or dissolution transaction or proceeding). In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires FCI, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this statement. 

 CREATION OF DE-IDENTIFIED DATA 

FCI may gather data by excluding Personal Information so that the data is not personally identifiable. This data is collected on an aggregate, anonymous basis and helps us improve our Site. Upon creation, FCI becomes the owner of the de-identified data. 

LINKS 

FCI may link to other websites. FCI provides these links as a convenience but does not control nor endorse these linked sites. FCI is not responsible or liable for such sites’ privacy practices or content. This Policy only applies to information collected by FCI. 

 CHILDREN’S POLICY 

The Site is not directed or intended for children under 13 years of age. FCI does not knowingly collect Information from children under 13 years of age. If FCI becomes aware that a child under 13 has provided it with information, FCI will remove such information and terminate the child’s account. 

 SECURITY MEASURES 

FCI uses various security measures. However, no security system is impenetrable. FCI does not guarantee that your Personal Information will be completely secure and will not be intercepted.  

JURISDICTIONAL ISSUES 

FCI is controlled, operated, and administered from offices in the United States. FCI makes no representation that the Site or its material or content are appropriate or available for use outside the United States. By using this Site, regardless of where you live in the world, you consent to have your information, including without limitation, your personal data, transferred to and processed in the United States, and allow us to use and collect your Information in accordance with this Policy. 

CONTACTING US 

FCI is headquartered in Charlotte, Michigan, in the United States. If you have questions about the collection of your Personal Information, you may contact us at: 

sales@1800boatlift.com or 1-800-BOAT LIFT 

  PRIVACY POLICY UPDATES 

This Policy was last updated on January 28, 2025 Your use of the continued Site following an update of the Policy shall be deemed your acceptance of any policy changes.