Last Updated: September 25, 2026
Feighner Company Inc., dba Feighner Boat and Lift Docks (“Feighner,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit 1800boatlift.com (the “Site”), contact us, request product information, interact with an authorized Feighner dealer, or make a purchase through our online store.
This Privacy Policy applies to information collected through the Site and related online interactions with Feighner.
Information We Collect
We may collect Personal Information that you provide directly to us as well as certain information that is collected automatically when you use the Site.
For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, or can reasonably be associated with an individual.
Information You Provide to Us
Depending on how you interact with Feighner, information you provide may include:
- First and last name
- Email address
- Telephone number
- Mailing, billing, or shipping address
- Information submitted through our contact form
- Product, dock, boat lift, pricing, service, or dealer inquiries
- Order and transaction information
- Customer service or warranty-related information
- Information necessary to assist with product selection, delivery, or service
- Other information you choose to provide to us
Online Store and Order Information
When you purchase products through our online store, we may collect information necessary to process and fulfill your order, including your contact information, billing and shipping information, products purchased, order details, and transaction information.
Payment information may be processed directly by a payment-processing services associated with the transaction. Those providers may handle payment-card and transaction information according to their own privacy and security practices.
Information Collected Automatically
When you visit the Site, certain technical information may be collected automatically, including:
- Internet Protocol (IP) address
- Device type
- Operating system
- Browser type and version
- Pages viewed
- Referring website or traffic source
- Date and time of visits
- General geographic location derived from an IP address
- Interactions with website features
- Cookie and browser identifiers
- Advertising and conversion information
- Other similar technical information
We use this information to operate, maintain, secure, and improve the Site and to better understand how visitors use our website.
How We Use Information
Feighner may use information collected through the Site to:
- Respond to questions and contact requests
- Provide product information and recommendations
- Assist with product selection
- Connect customers with authorized Feighner dealers
- Respond to pricing or availability inquiries
- Process and fulfill online orders
- Arrange shipping, delivery, or other requested services
- Provide customer service and product support
- Process warranty-related requests
- Maintain customer and transaction records
- Operate, maintain, and improve the Site
- Understand website traffic and visitor activity
- Measure advertising and website performance
- Measure conversions from online advertising
- Display and evaluate online advertising
- Detect, prevent, and address security or fraudulent activity
- Protect Feighner’s legal rights and property
- Comply with applicable laws and legal obligations
We may also use information for another purpose disclosed to you at the time the information is collected or with your consent.
Email Communications
Feighner does not currently use Personal Information collected through the Site for an email marketing program.
We may communicate with you by email when necessary to:
- Respond to an inquiry
- Provide requested product or dealer information
- Process or fulfill an order
- Provide customer service
- Address warranty or service matters
- Communicate about another request you have made
These communications are considered customer-service, transactional, or direct-response communications rather than general email marketing.
Cookies and Similar Technologies
The Site uses cookies and similar technologies to support website functionality, analyze website traffic, measure advertising performance, and understand how visitors interact with the Site.
A cookie is a small data file that may be stored by your browser or device when you visit a website. Cookies and similar technologies can help recognize a browser or device, remember information between visits, measure website activity, and evaluate advertising performance.
Depending on the services and features being used, the Site may use:
Essential or Functional Technologies
These support basic website and online-store functions, security, shopping-cart features, checkout, and other functionality.
Analytics Technologies
These help us understand website traffic, how visitors arrive at the Site, which pages are viewed, and how visitors interact with the Site.
Advertising and Measurement Technologies
These may help measure whether advertising results in website visits, inquiries, purchases, or other actions and may help Google provide or measure relevant advertising.
You can generally control or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain website or online-store features.
Google Analytics, Google Ads and Google Tag Manager
Feighner uses Google Analytics to understand how visitors use the Site and to measure website traffic and performance.
Google Analytics may collect information such as:
- Pages viewed
- Approximate geographic location
- Device and browser information
- Traffic source
- Website interactions
- Session information
- Cookie or device identifiers
Feighner also uses Google Ads to advertise its products and services and to measure the effectiveness of advertising campaigns. Google Ads may use cookies and similar technologies to determine whether an advertisement resulted in a visit, inquiry, purchase, or other action on the Site.
The Site also uses Google Tag Manager to manage and deploy website measurement and advertising tags, including tags associated with Google Analytics and Google Ads.
Information collected through Google services is also subject to Google’s applicable privacy practices and user privacy controls.
Authorized Feighner Dealers
Feighner products are primarily sold and supported through a network of authorized dealers.
When appropriate, we may provide information you submit to Feighner to an authorized dealer so the dealer can assist you. Information provided may include:
- Your name
- Contact information
- General location
- Product interests
- Information contained in your inquiry
- Other information reasonably necessary to respond to your request
Authorized Feighner dealers are independent businesses and may maintain their own privacy practices. Once information is provided to an independent dealer, that dealer’s handling of the information may also be governed by its own privacy policy and business practices.
How We Share Information
Feighner does not sell Personal Information for monetary consideration.
We may disclose Personal Information when reasonably necessary to operate our business, provide requested products or services, or fulfill the purposes described in this Privacy Policy.
Authorized Dealers
We may share information with authorized Feighner dealers when necessary to respond to an inquiry, assist with product selection, provide local pricing or availability information, arrange service, or otherwise assist a customer.
Service Providers
We may provide information to companies that perform services on our behalf or that are necessary to operate the Site and our business, including providers associated with:
- Website hosting and maintenance
- E-commerce services
- Payment processing
- Order processing
- Shipping and delivery
- Website analytics
- Online advertising and advertising measurement
- Website security
- Professional services
These providers may access or process information as reasonably necessary to provide services to Feighner or as otherwise permitted by law.
Legal and Safety Purposes
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable laws or regulations
- Respond to a subpoena, court order, or other lawful process
- Respond to lawful requests from government authorities
- Investigate suspected fraud or misuse
- Protect the rights, property, or safety of Feighner, our customers, dealers, or others
- Enforce applicable agreements or policies
Business Transfers
Information may be transferred or disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction involving all or part of Feighner’s business.
Sale, Sharing and Targeted Advertising
Feighner does not sell Personal Information for monetary consideration.
We do use Google Analytics, Google Ads, and related technologies for analytics, advertising, and advertising measurement. As a result, limited online information such as cookie identifiers, device information, IP address, website interactions, and advertising activity may be transmitted to Google.
Some U.S. state privacy laws define terms such as “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” more broadly than an ordinary monetary sale of customer information.
Where applicable law provides rights concerning these activities, Feighner will process applicable privacy requests as required by law.
Data Retention
We retain Personal Information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including:
- Processing and maintaining order records
- Providing customer service
- Responding to inquiries
- Maintaining warranty and product-service information
- Maintaining necessary business and accounting records
- Resolving disputes
- Preventing fraud or misuse
- Complying with legal, tax, accounting, or regulatory requirements
Retention periods may vary depending on the type of information and the reason it was collected.
When Personal Information is no longer reasonably necessary, it may be deleted, anonymized, or securely disposed of, subject to applicable legal and business requirements.
Data Security
Feighner uses reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, use, alteration, loss, or disclosure.
However, no method of transmitting information over the Internet and no electronic storage system can be guaranteed to be completely secure. Feighner therefore cannot guarantee the absolute security of information transmitted to or maintained through the Site.
Your Privacy Choices
Cookies and Browser Settings
Most web browsers allow you to control or delete cookies through browser settings. Depending on your browser, you may be able to block cookies, delete existing cookies, receive notifications when cookies are placed, or restrict certain types of tracking.
Blocking or disabling certain technologies may affect how some portions of the Site or online store function.
Google Advertising Controls
Google provides users with controls for managing advertising personalization and other privacy preferences associated with Google services.
You may also adjust browser and device privacy settings to limit certain advertising or tracking technologies.
Access, Correction or Deletion Requests
You may contact Feighner if you would like to request access to, correction of, or deletion of Personal Information we maintain about you.
We may need to retain certain information when necessary for:
- Orders and transactions
- Tax or accounting requirements
- Warranty records
- Fraud prevention
- Security
- Legal obligations
- Establishing or defending legal claims
We may take reasonable steps to verify your identity before fulfilling a privacy request.
U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state law.
Depending on the law that applies, these rights may include the ability to:
- Request information about Personal Information collected about you
- Access Personal Information
- Correct inaccurate Personal Information
- Request deletion of Personal Information
- Obtain a portable copy of certain Personal Information
- Opt out of certain targeted advertising
- Opt out of certain sales or sharing of Personal Information
- Limit certain uses of sensitive Personal Information
- Appeal certain decisions regarding privacy requests
These rights may be subject to exceptions, eligibility requirements, and verification procedures established by applicable law.
To submit a privacy request, contact Feighner using the information provided below.
De-Identified and Aggregate Information
We may combine or de-identify information so that it can no longer reasonably be associated with a particular individual.
We may use aggregated or de-identified information for purposes such as:
- Understanding website usage
- Evaluating products and services
- Improving website performance
- Business planning
- Statistical analysis
We will handle de-identified information in accordance with applicable law.
Third-Party Websites
The Site may contain links to websites operated by authorized dealers, manufacturers, social media platforms, service providers, or other third parties.
Feighner does not control the privacy practices of independently operated third-party websites. This Privacy Policy applies only to information collected by Feighner through this Site.
We encourage visitors to review the privacy policies of third-party websites before providing Personal Information to them.
Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13 years of age.
Feighner does not knowingly collect Personal Information from children under 13 through the Site. If we learn that Personal Information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information.
Visitors Outside the United States
Feighner is based in the United States.
If you access the Site from outside the United States, information you provide or information collected through the Site may be transferred to, processed, or stored in the United States or other locations where our service providers operate.
Privacy and data-protection laws in those locations may differ from the laws in your country or jurisdiction.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, website, technology, services, or applicable legal requirements.
When this Privacy Policy is updated, we will revise the Last Updated date at the top of the page.
We encourage visitors to review this Privacy Policy periodically to remain informed about how we collect, use, and protect information.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or Personal Information we maintain about you, please contact:
Feighner Company Inc.
dba Feighner Boat and Lift Docks
2264 Lansing Rd.
Charlotte, MI 48813
Email: sales@1800boatlift.com
Toll-Free: 1-800-BOATLIFT (1-800-262-8543)
You may also contact Feighner through the contact form on 1800boatlift.com.